From guessing to a clear plan
No sales pitch, no fluff. A straightforward diagnostic that tells you exactly where you stand and what to do next.
1. Answer about 20 questions
One question per screen, in plain English, about how you attract, convert, and keep customers. Takes about 10 minutes. Progress saves automatically.
2. We score every category
Each answer maps to a 0–100 health score. We weight each category by how much it actually drives revenue for a local business, not all areas are equal.
3. You get a ranked report
An overall score and grade, a category breakdown, your strengths and weaknesses, and a prioritized list of fixes, each with the reason it was suggested.
4. Act (with or without us)
Your report is a plan you can run yourself, or book a free strategy session and we'll help you execute the highest-impact fixes first.
Everything we measure
Each one is a place customers are won or lost. Together they make up your Local Marketing Score.
Google Business Profile
×1.4Your #1 source of local discovery. The map pack drives more local calls than your website.
Website
×1.3Speed, clarity, and trust decide whether a visitor calls you or your competitor.
Lead Capture
×1.3Every form, click-to-call, and quote request is a customer raising their hand.
Website Chat
×0.9Instant answers convert browsers into booked jobs, even after hours.
CRM
×1.1Leads without a system to hold them are leads you forget to call back.
Reviews
×1.3Star rating and review volume are the single biggest local trust signal.
Email Marketing
×0.9The cheapest way to turn past customers into repeat revenue.
SMS Marketing
×0.998% open rates. The fastest channel to fill a slow week.
Social Media
×0.8Proof you're active, real, and worth trusting before someone calls.
Advertising
×1.0Paid reach that turns demand into booked appointments, when tracked.
Customer Follow-up
×1.2Speed-to-lead and missed-call recovery decide who wins the job.
Phone & AI Voice
×1.3Every unanswered call is a customer handing the job to a competitor who picked up.
Marketing Strategy
×0.9A documented plan and budget turn scattered tactics into compounding growth.
Lead Tracking
×1.0If you can't see where leads come from, you can't grow what works.
Analytics
×0.8Knowing your numbers turns guessing into compounding decisions.
Automation
×1.0The work that should happen even when you're on a job site.
Customer Experience
×1.0How easy you make it to choose you, pay you, and refer you.
Why our assessment is different
Weighted by impact
A missed-call problem hurts more than an inactive Pinterest. Our weights reflect what actually moves revenue.
Diagnosis before prescription
We find the problem first. Recommendations are a consequence of your gaps, never a default upsell.
Your data is yours
No spam, no reselling. You decide if and when to talk to us.
Built to track over time
Re-assess quarterly and watch your score climb as a scoreboard for your marketing.